Sailing the rough seas of getting your message across?

Don't Get Lost in the Digital Media Ocean.

The 2013 Digital Asia Conference: The Orient Rising is a project of Globaltronics, Inc., the Outdoor Advertising Association of the Philippines (OAAP), the Advertising Board of the Philippines (ADBOARD) and the Presidential Communications Operations Office (PCOO). It will showcase the emerging trends in digital media displays and content bringing together local and international icons of the digital media industry to capture a glimpse of the Asian roadmap.















EVENT PROFILE

The first ever DIGITAL ASIA CONFERENCE brings together global and local digital media experts who have made their mark in digital out-of-home industry and who continue to shape the world with their landmark achievements. Globaltronics together with the Outdoor Advertising Association of the Philippines (OAAP) and the Advertising Board of the Philippines (AdBoard) rides high on the wave of Philippine economic growth and how the momentum can be the springboard for local and regional companies to innovate their digital media tools and messages.

LEARNING OBJECTIVE

  1. Have a grasp of Global Trends in Digital Media from Asia-Pacific to North American and European Experts
  2. Gain an overview where the world is heading in terms of Content
  3. Understand how digital visual tools can boost sales and reveneu
  4. Experience first-hand information and learn about the latest Digital Signages software and hardware available in the market from the US, China, Singapore, and others
  5. Comprehends the new ways of measuring eyeballs and psycho graphic data
  6. Be informed about the latest in LED mobile display solutions
  7. Get insights from media practitioners and advertising professionals
  8. Gain insights about how digital media can become a catalyst for Inclusive Growth

CONFERENCE TOPICS

  • "Digital Mass Media: The Orient Rising"
  • Digital Retail 2020: Looking Ahead at the Future of Retail
  • Key Steps for Digital Signage Implementation
  • Global Trends in Digital Signage Metrics
  • Digital Media End-User: How Do We Measure?
  • Retail Solutions for Engaging Digital Customer Experience
  • Innovative Digital Display Solutions
  • The Message Goes Mobile

CONFERENCE SPEAKERS

Hon. Herminio B. Coloma, Jr.

Hon. Herminio B. Coloma, Jr. current Secretary of the Presidential Communications Operations Office (PCOO) Supervises all major government public communication and mass media organizations,including Philippine Information Agency, Philippine Broadcast Service, Government Television Network, Philippine News Agency and National Printing Office. Responsible for linking Office of the President with all private mass media organizations. He joined the administration of President Corazon Aquino in 1989 as Undersecretary at the Department of Agrarian Reform to then Secretary Miriam Defensor Santiago. He then transferred to the Department of Transportation and Communications (DOTC) where he supervised the land transportation sector. In December 1990, he was appointed Head of the Presidential Management Staff and Cabinet Secretary while also serving as Deputy Executive Secretary.

JAY BAUTISTA

For Manolo Almagro

Jay Bautista is the Managing Director of Envelope Digital Media, Inc., He is also the Director of the Marketing and Opinion Research Society of the Philippines wherein he was also the past President. He is also the Director of the Internet and Mobile Marketing Association of the Philippines (IMMAP).

ROB FOWLER

Rob Fowler has a unique perspective on global brand development. Having spent most of his career in the IT sector, he has been responsible for the introduction of many brands in to new markets around the world, having taken a famous networking company in to Europe and storage companies in to a global sphere. He has experience working for both manufacturing and distribution segments and has tailored his strategy for business development to be beneficial to all parties involved. Since joining Philips in 2010 he has helped grow the sales of commercial displays, with new channels set up all across the region, and year on year sales increase of over 100%. Additionally, Rob has been involved - to some extent - in a sales, marketing and product management capacity for almost 20 years and his passion for learning new things is unsurpassed. He has lived in Europe, Asia and the US, and expertly tailors his sales strategy around the subtle yet important differences in each market. He calls it globalisation through localisation.

ADOR PEREZ

Media and Advertising management executive with over 25 years of experience in account and media management and operations, corporate negotiations, sales and marketing, and events. Recently formed his own company, ClearSight Media Solutions Inc., in partnership with Digital Content Technologies of Singapore and Quividi in Paris, leader in Digital OOH Audience Measurement. Through this collaboration, ClearSight now makes available in the Philippines a revolutionary technology in automated audience measurement that will address the industry's need for more solid and reliable audience metrics. This groundbreaking audience measurement technology yields data and reports that provide a scientific reading of the real impact of Out-of-Home advertising and help us understand consumers even better.

ERIC LUO

GM and CTO of YEESO Advertising & Media Co., Ltd. Founder of mobile LED advertising vehicles, and R&D engineer of the first generation mobile LED advertising vehicles. In 2006, Eric made the first mobile LED vehicle in the world. He promoted and upgraded the first generation products from 2007 to 2008, and has developed more than 20 types of LED vehicles in 7 series according to different customers' requirements, involving advertising, education, tourism, transportation, fire control, exhibition and other various industries. He also provided solutions for presidential election vehicle for many countries, such as America, Nigeria, Armenia, etc.

REBECCA WANG

Marketing director of Shanghai Digital Technology Co., Ltd., Rebecca has engaged in international market promotions and sales for LED displays & mobile LED vehicles for many years. She creates the definition of "mobile LED advertising vehicles" and spreads this innovative advertising mode to the global market. Rebecca proposes to turn the traditional LED displays into a work of digital equipment art, which makes her a very important person in the creative LED display industry.

LUCA NESTOLA

An electronic engineer with strong experience in sales and marketing (Emerson). Founder of Sisomo, a new media agency with focus on cross-channel engagement and strong tech flavour. Pioneer in the Italian DOOH space with project for clients such as Henkel, Ricoh, Angelini, Tod's. He invented the World's First Proof-of-Display device that aggregates the massive data fed by the Taggalo Sensors in seconds and provide network operators and DOOH media buyers with a compelling and actionable real-time analytics.

JEFF SAEZ

Jeff has been in the online industry since 2004. He has been involved in over a 100 digital initiatives and had won recognition/awards for digital campaigns for Marlboro, 7Eleven, Sunsilk, and Clear. He was the pioneering creative in New Media Worldwide, before he moved to do account servicing for this multinational company. He was a media manager in Admax Philippines, after which he co-founded NuWorks Interactive Labs Inc., a premier innovation-led digital agency that excels in creative.

PANKAJ GOSWAMI

Pankaj Goswami is a veteran in the digital publishing industry with many years of International sales & marketing experience with leading global companies like Xerox, Scitex and Hewlett Packard. After a successful professional career of over 20 years in many locations, he teamed up with a few industry experts to start a boutique IT consulting and services company - Kshobha Pte Ltd which specializes in sales and marketing production enablement for large companies. Kshobha's services includes auditing existing process within companies for sales & advertising production, identifying gaps in the supply chain process to meet stringent marketing needs, recommendation and implementation of marketing asset management and enterprise level solutions which automates the process of planning, creating, adapting and delivering multi media print and digital production services for sales, marketing and advertising collaterals. Pankaj holds a Bachelor of Technology degree in Electrical & Electronics Engineering from the National Institute of Technology, Calicut, India and has done an Executive Program in Business Management from the Indian Institute of Management, Calcutta.

JUSTIN YOUN

For Horatio Kim

Horatio Kim is the Chief Executive of NDS Solution, a professional enterprise in the Digital Display Industry and an award - winning Developer of Digital Signage System Solutions based in South Korea.

PANELISTS

DAC TESTIMONIALS

"This was a tremendous learning opportunity for us and for all participants. Working together, we can expand the horizons of social communication and extend its benefits to millions of our countrymen." Hon. Sonny Coloma
Secretary, Presidential Communication Operations Office
"Congratulations for a successful event! Cheers to digital technology and social communications!" Director Ten Mariano
Head, New Media, PCOO
"We learned a lot during the Digital Conference. You just don't know the influx of ideas that came to us for PTV's revitalization yesterday." Atty. Jeniffer Jimeno-Atienza
Head, Corporate Communications, PTV4
"It was a wonderful experience. God bless." Kandice Dee
Head, New Media, Star Cinema
"You also did a great job during the program... know that the conference will go a long way." Ms. Thellie Castro-Palinisamy
Head, Star Cinema, Branded Entertainment Unit
"We look forward to next year's Digital Asia Conference and will always be happy to support Gobaltronics' efforts to uplift Philippine society. Congratulations on launching such an event." Mikki Montenegro
Children's Hour

GALLERY

SPONSORS

MEDIA PARTNERS